Zellik, 4 February 2020 – Thomas B. from Germany wins two Best in House Tickets to Cirque du Soleil® in Las Vegas. Close to 30K people took part in Panasonic and Cirque du Soleil’s online competition. Soon, the winners will fly off to Las Vegas to see the world-renowned show and enjoy three nights of luxury hotel accommodation.
Europe’s biggest battery manufacturer, Panasonic Batteries, and global live entertainment group Cirque du Soleil engaged in a splendid collaboration. Special Edition Battery Packs and an online competition offered participants across Europe a chance to win a trip for two to see Cirque du Soleil perform in Las Vegas.
28,993 people from 28 European countries entered the competition, which ran from April to December 2019. Thomas B. from Germany and a person of his choice win first prize: return flights to Las Vegas, Best in House Tickets to Cirque du Soleil and three nights of luxury hotel accommodation. Each week of the competition, five participants received Panasonic prizes: a compact camera, slow juicer, headphones, beard/hair trimmer and electric toothbrush.
TOTEM and eneloop, a partnership with extraordinary results
TOTEM, a show by Cirque du Soleil, and Panasonic’s rechargeable range, eneloop, have been collaborating for years, with extraordinary results. As well as the eneloop range for microphones and receivers, TOTEM technicians and performers use Panasonic CR2032 Lithium Coin cells to power guitars. Andres Vasquez, Head of Sound Engineer at TOTEM, is convinced of eneloop’s power: “We’ve been getting an incredible life out of these batteries … which are going strong after close to eight months [using and recharging] over and over.” Click to watch the full video testimonial.
Superior reliability and durability
Capacity, reliability and durability are key for electronic equipment within the entertainment industry, with performances day after day, night after night, in challenging conditions like heat and intense movement. “In the very competitive world of rechargeable portable power sources, eneloop is definitely of superior quality. It has been tested time and time again on our tour, and it’s a trustworthy product, no question there,” says the Assistant Company Manager at Corteo™. “Here, on Corteo, they are mostly used backstage where they provide power for our technicians' headlights and flashlights as well as in some merch display items with exceptional reliability.”
Powering six shows… and counting
No less than six Cirque du Soleil touring shows worldwide use products from the Panasonic Batteries range. By working together, both groups envision ever-growing battery sustainability in the entertainment business.
In addition to the use of eneloop at TOTEM and Corteo, products from the Panasonic Batteries range power Cirque du Soleil shows LUZIA™, Amaluna™, KURIOS™- Cabinet of Curiosities and KOOZA™. And the collaboration is ever expanding: Cirque du Soleil is considering the use of Panasonic products on six more touring shows; as well as widening the range of batteries used to AAA and AA batteries for laser pointers, laser distance measuring and more.
The road to more sustainable entertainment
Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. They now perform shows all year round in cities across the globe. Panasonic Batteries is a division of the Panasonic Corporation, one of the largest and leading electronic product manufacturers in the world.
Cirque du Soleil and Panasonic Batteries unite in their desire to deliver ultimate quality to their audience and customers, whilst also respecting the planet. With the Official Partnership between these two global players, the world takes a step towards a more sustainable entertainment industry.
For more information about the partnership between Cirque du Soleil and Panasonic Batteries, please visit the Panasonic Battery World YouTube Channel.