Panasonic turns up the magic with a chance to win a trip to Las Vegas

Panasonic turns up the magic with a chance to win a trip to Las Vegas

As part of its 2018 Bring Magic Alive campaign, Panasonic Energy has announced the second installment of its year-long campaign, in partnership with Cirque du Soleil®. The exclusive European promotion is designed to engage users of Panasonic Energy products by having them curate a unique online Cirque du Soleil show. The participant who captivates the largest audience will win a trip for two to Las Vegas to see a Cirque du Soleil spectacle.

The winner of the first installment of the competition was announced recently. Gaining an impressive 273 spectators, the grand prize winner, from Italy, will make their way to Montreal, Canada to watch Cirque du Soleil perform. The Bring Magic Alive campaign has kicked off to a promising start and will grow in engagement as word spreads throughout Europe.

A spectacular display
Interested participants are encouraged to enter the contest on the Panasonic Cirque du Soleil website. They will gain access to snippets of exclusive footage of the world-renowned Cirque du Soleil performers, which they can then collate to produce a breathtaking online show for family and friends. As audience participation builds, entrants unlock even more snippets to create an experience that is beyond spectacular. The entrant with the most spectators will win a trip for two to experience the wonder of Cirque du Soleil in Las Vegas.

Inspiring creativity
The contest is open to participants across 30 European countries and is backed by a wide range of eye-catching point-of-sale promotional materials. The packages feature colourful and exciting images of the Cirque du Soleil performers, especially designed to draw attention to the products on the shelves. European consumers are encouraged to bring the magic alive through expressing creativity and imagination in their shows.

Empowering partnership
Panasonic is an official partner of Cirque du Soleil and the Bring Magic Alive campaign will help widen Panasonic’s appeal and build awareness and engagement for its extensive battery range.

This second instalment of the Panasonic Cirque du Soleil contest will run from September 3 through to December 27, 2018. It’s time to put your producer hat on to be in the running for a trip for two to see Cirque Du Soleil perform in Las Vegas. Head to the contest website to enter now.

Ann-Sophie Cardoen Project Manager, ARK Communication
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About APS NV


Advanced Power Solutions (formerly named Panasonic Energy Europe) is one of the leading suppliers of primary batteries in the European market, with a revenue of € 213 million in 2020. Our key products include alkaline, zinc carbon batteries as well as Ni-MH batteries and specialty batteries. We have two manufacturing facilities, one located in Belgium (Tessenderlo) and the other in Poland (Gniezno) which have a combined production volume of more than 1,800 million units in 2020. With a pan-European network, we sell our products in over 50 countries across Europe. For more information, please visit:

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