Panasonic is sending you to Cirque du Soleil® in Las Vegas

Panasonic is sending you to Cirque du Soleil® in Las Vegas

Zellik, 29 April 2019 – For the second year in a row, Panasonic Energy is joining forces with Cirque du Soleil for a unique co-branding project. In order to put the initiative in the spotlight, Panasonic encourages all European fans to fill out a short survey on the campaign website during the period from 25 April to 31 December 2019. Whoever answers the five questions and gets closest to the tie-breaker wins a trip for two to a Cirque du Soleil show in Las Vegas.

Last year, Panasonic took the winners of the two online contests to Montréal, the international headquarters of Cirque du Soleil, and Las Vegas respectively. There’s another unique trip to America up for grabs again this year. During the contest, participants will have to answer a number of short questions about their ideas about and use of batteries. Whoever answers all the questions and gets closest to the tie-breaker will win a trip for two to see Cirque du Soleil in Las Vegas. There are also weekly consolation prizes to be won, from a compact camera and slow juicer to headphones, trimmers, and electric toothbrushes.

Breath-taking Cirque du Soleil footage

Visit Panasonic’s Cirque du Soleil website to see images of striking Cirque du Soleil characters from the TOTEM™ show. The contest is supported by POS materials in shops in more than 30 European countries. All Panasonic and Cirque du Soleil co-branded promotional materials will feature an image of Cirque du Soleil artists next to the Panasonic logo. The dynamic characters invite customers to win prizes weekly on the Panasonic Cirque du Soleil website.

A powerful alliance

As an official partner of the Cirque du Soleil touring shows in Europe, Panasonic will provide the energy necessary to bring the wonderful world of TOTEM™ to life. Panasonic batteries are used to power the audio equipment on the show. The partnership with Cirque du Soleil helps Panasonic appeal to a wide audience and build consumer awareness of its extensive battery range. In addition, Panasonic is collecting interesting data on battery usage this year in order to better meet the wishes of consumers in the future. 

The Panasonic Cirque du Soleil contest will run from 25 April to 31 December 2019. Keep an eye on the contest website if you do not want to miss out on the show!

Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Tine Noens Project Manager, ARK BBN
About APS NV


Advanced Power Solutions (formerly named Panasonic Energy Europe) is one of the leading suppliers of primary batteries in the European market, with a revenue of € 213 million in 2020. Our key products include alkaline, zinc carbon batteries as well as Ni-MH batteries and specialty batteries. We have two manufacturing facilities, one located in Belgium (Tessenderlo) and the other in Poland (Gniezno) which have a combined production volume of more than 1,800 million units in 2020. With a pan-European network, we sell our products in over 50 countries across Europe. For more information, please visit:

Brusselsesteenweg 502
1731 Zellik