Panasonic brings magic alive with an amazing Cirque du Soleil® contest

Panasonic brings magic alive with an amazing Cirque du Soleil® contest

Panasonic Energy have teamed up with Cirque du Soleil for a major European promotional partnership as part of its 2018 Bring Magic Alive campaign. The exclusive promotion, which is featured on-pack, is designed to engage with core battery users by getting them to create their own online Cirque du Soleil show.  The fan that can attract the largest audience to their online show will win a trip to the international headquarter for Cirque du Soleil and tickets to the show CORTEO by Cirque du Soleil in Montreal, Canada.

Breathtaking Cirque du Soleil footage
To enter the competition, fans will need to visit the Panasonic Cirque du Soleil website. The website will feature exclusive footage of some of the most spectacular acts ever performed by Cirque du Soleil artists, and participants are encouraged to invite family and friends to come and watch (via email or social media). As they acquire new ‘spectators’ they will receive points which they can trade for new acts to make their show even more breath-taking.  The show with the most ‘spectators’ will win a trip for two to CORTEO by Cirque du Soleil in Montreal.

Powerful POS materials
The contest across 30 European countries will be supported with a wide range of dynamic POS materials. Packs for the promotion will be available from May 2018, and feature images of the Cirque du Soleil characters for maximum on shelf impact. The characters call upon European consumers to bring the magic alive by power their own show via the Panasonic Cirque du Soleil contest website.

A powerful alliance
As an official partner of CORTEO by Cirque du Soleil, Panasonic will provide the battery power needed to bring Cirque du Soleil to life, helping power both lighting and audio equipment. The partnership with Cirque du Soleil will help to widen Panasonic’s appeal and build awareness and engagement for its extensive battery range.  It will form a core pillar of Panasonic’s Bring Magic Alive campaign, which run will throughout year.

The Panasonic Cirque du Soleil contest will run from June 13 through to August 28, 2018. CORTEO will premiere in December in Montreal, Canada and so keep an eye on the contest website if you do not want to miss out on the show!

Ann-Sophie Cardoen Project Manager, ARK Communication
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About APS NV


Advanced Power Solutions (formerly named Panasonic Energy Europe) is one of the leading suppliers of primary batteries in the European market, with a revenue of € 213 million in 2020. Our key products include alkaline, zinc carbon batteries as well as Ni-MH batteries and specialty batteries. We have two manufacturing facilities, one located in Belgium (Tessenderlo) and the other in Poland (Gniezno) which have a combined production volume of more than 1,800 million units in 2020. With a pan-European network, we sell our products in over 50 countries across Europe. For more information, please visit:

Brusselsesteenweg 502
1731 Zellik