Panasonic developed the pan European competition to engage with core battery users around the launch of the much-awaited Spider-Man: Homecoming movie. A dedicated website was created in 26 languages to attract participants from all over Europe with Барауля A. from Russia having successfully trapped the most ‘prey’ in his web.
The winner has been awarded with an exclusive four-person city break to New York, the home of Spider-Man. He will enjoy experiences relating to Peter Parker’s life both as a high school student and Spider-Man. He and his family will go on a behind-the-scenes ‘field trip’ to the Museum of Moving Image in Peter Parker’s neighbourhood. Together, they will defeat the ultimate villain in a crime-fighting escape room experience and follow a Spider-Man: Homecoming-inspired stunt masterclass. The lucky four will end their trip with a Spidey-eye view of the city from one of the world’s tallest buildings: the One World Observatory.
Spider-Man themed runner up prizes have been awarded to the entrants with the 2nd to 30th largest webs.
The competition was supported by a wide range of eye catching POS materials and were used in stores all over Europe. The promotion also prominently appeared online on the Panasonic website, on Google ads and through social media.