Let the [RE]CHARGE journey begin: Hitting the road to raise sustainability awareness

Let the [RE]CHARGE journey begin: Hitting the road to raise sustainability awareness

7 October 2019, Zellik – Panasonic’s sustainable rechargeable battery brand, eneloop, has partnered with premium vehicle manufacturer, Jaguar, in a campaign to raise funds for non-governmental organisations (NGOs) engaged in environmental and sustainability projects.eneloop Panasonic and Jaguar were proud to see the [RE]CHARGE Activation campaign come to life at a kick-off event held in Frankfurt, Germany, on October 4. [RE]CHARGE Activation is a four-week, action-packed Europe tour aimed to foster awareness of sustainability and the environment.

The epic journey begins

Three duos of photographers have embarked on the driving tour. At the kick-off event, the teams were briefed by representatives from eneloop Panasonic, Jaguar and the NGOs on the final routes, equipment use, expected conditions and other practicalities.

Three separate routes will see the teams travelling through Germany, Denmark, Hungary, Poland, Croatia, Czech Republic, Lithuania, Latvia, Austria, Serbia, Estonia and Sweden. The teams drove off into the sunset at 17:00 local time.

Capturing the essence of Mother Nature

The tour will give centre stage to Mother Nature. The photographic teams will capture the beauties they encounter with cameras powered by eneloop batteries while driving the I-PACE, Jaguar’s all-electric SUV.

The photos will be published online where members of the public can ‘like’ them. The team with the most ‘likes’ will raise the most funds for their NGO’s environmental projects. The participating NGOs are the African Conservation Foundation, the Rainforest Trust and the Aktionsgemeinschaft Artenschutz. These organisations all work in local communities to protect endangered animal and plant species as well as their habitats.

Setting an example

eneloop and Jaguar hope that other companies will follow in their footsteps by collaborating to achieve ‘A Better Life, a Better World’, which is Panasonic’s brand philosophy. Both companies are known globally as producers of high-performing products, and eneloop batteries and the Jaguar I-PACE are examples of their investment in innovation that minimises environmental impact.

Environmentally friendly

The eneloop batteries can be recharged by solar power and charged up to 2,100 times. Compared with single-use batteries, they are better for the environment and reduce waste, and they have exemplary power and reliability.

The I-PACE, voted the 2019 ‘European Car of the Year’, ‘World Car of the Year’ and ‘World Green Car’, is powered by two electric motors and releases no harmful emissions. It is Jaguar’s first all-electric, performance SUV. Those who attended the kick-off event were invited to enjoy an I-PACE test drive.

Your vote counts

Follow the [RE]CHARGE Activation journeys online and participate in the worthy campaign on Facebook and Instagram by liking your favourite moments.

For more information about this collaboration, please visit the [RE]CHARGE Activation website.

PR_start_RECHARGE_EN.pdf PR_eneloop_Start RECHARGE_EN.pdf - 110 KB PR_start_RECHARGE_EN.doc PR_eneloop_Start RECHARGE_EN.docx - 64 KB


About APS NV


Advanced Power Solutions (formerly named Panasonic Energy Europe) is one of the leading suppliers of primary batteries in the European market, with a revenue of € 213 million in 2020. Our key products include alkaline, zinc carbon batteries as well as Ni-MH batteries and specialty batteries. We have two manufacturing facilities, one located in Belgium (Tessenderlo) and the other in Poland (Gniezno) which have a combined production volume of more than 1,800 million units in 2020. With a pan-European network, we sell our products in over 50 countries across Europe. For more information, please visit: www.panasonicbatteries.com.

Brusselsesteenweg 502
1731 Zellik