Last team sustainably on the way to the finale

Last team sustainably on the way to the finale

Since the start of the eneloop ambassadors’ tour on 22 June 2018, twelve adventurous pairs have been joining forces to take the sustainable eneloop battery through Europe.Every team has exactly one week to pass on the battery baton to the next team at the agreed location. The last team will end the tour in Italy on 14 September 2018. After the physical adventure, the participants will be competing online in the grand finale from 18 through 25 September, with a travel voucher worth 2,500 euros as the jackpot.

Rechargeable battery brand eneloop created the ambassadors’ tour to draw attention to the welfare of our planet and its residents. The twelve teams share a single goal: to get as many possible followers on the shared eneloop ambassadors’ tour Facebook page. Because, for every follower, eneloop will donate one euro to the charities ‘Aktionsgemeinschaft Artenschutz (Action Campaign for Endangered Species)’ and ‘Cheetah Conservation Fund’, which work on conservation efforts for cheetahs and turtles – with a maximum donation of 21,000 euros.  

Ambassadors on green energy
The teams must keep their ecological footprint during their journey as small as possible by walking, cycling, or hitchhiking, for example. The Estonian BACKPACK GALS will pass the battery on to the last ambassadors, the Italian TORTELLI team tomorrow. They will go on to hitchhike the last 325 kilometres from Konstanz (Germany) to Como (Italy) from 7 to 14 September. They were preceded by the SAIL4SUSTAINABILITY (Estonia), ASAPGUYS (Italy), LOST IN COMPASS (Lithuania), YOUNG FOLKS (Latvia), HAN DUO (Estonia), OMAIT (Italy), SUSTAINABLY SASSY (Finland/Venezuela), WOANDERS (Latvia/Lithuania), KOSEN RUFU (Italy), and POLISHING THE WORLD (Poland/Mexico) teams. 

Online finale from 18 through 25 September 
The grand finale between the various teams starts on Wednesday, 18 September 2018. The final battle will be fought online on the official campaign website: turning their adventure and ambition into a visually attractive video, which they will upload to the site. Everyone can vote on their favourite video until Wednesday, 25 September. The team video with the most votes will receive a travel voucher worth 2,500 euros. 

Final event in Berlin on 29 September 
eneloop will officially present the prize and the donation to the winners and charities, respectively, who will all be present, on Saturday, 29 September 2018. The presentation ceremony will be held in the MediaMarkt in Gropiusstadt (Johannisthaler Chaussee 309, 12351 Berlin), which will also be hosting a sales promotion, with discounts on eneloop batteries and chargers for all consumers. The entire adventure will be streamed live on

Limited edition ‘tones botanic’ batteries
To bring more attention to this green adventure, eneloop has launched special edition AA and AAA batteries in botanical hues. The ‘eneloop tones botanic’ limited edition batteries are for sale both online and in European retail outlets. Fans of the eneloop ambassadors’ tour will receive extra benefits with discounts, promotions and competitions on the Facebook page and in the shops.

Read more information on the participants, the various routes, and the charities on

Julie Post Project Manager, ARK Communication
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About APS NV


Advanced Power Solutions (formerly named Panasonic Energy Europe) is one of the leading suppliers of primary batteries in the European market, with a revenue of € 213 million in 2020. Our key products include alkaline, zinc carbon batteries as well as Ni-MH batteries and specialty batteries. We have two manufacturing facilities, one located in Belgium (Tessenderlo) and the other in Poland (Gniezno) which have a combined production volume of more than 1,800 million units in 2020. With a pan-European network, we sell our products in over 50 countries across Europe. For more information, please visit:

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