eneloop supports endangered species with ambassadors’ tour

eneloop supports endangered species with ambassadors’ tour

eneloop has revealed the charity to which it will make out a cheque of up to €21,000 in the eneloop ambassadors’ tour: Aktionsgemeinschaft Artenschutz (AGA). The German charity, which is dedicated to conserving and protecting endangered animal and plant species, has announced to use the donation to protect the endangered cheetah, in collaboration with its partner organization the Cheetah Conservation Fund (CCF). 462 adventurous duos signed up for the “green” relay race; the ambassadors will be selected by the end of May.

After the runaway success of the eneloop expedition 2100, Panasonic organises a follow-up competition to continue to promote sustainability through their eco-friendly eneloop range. They will select the twelve teams who will be travelling Europe as ambassadors of the eneloop brand, inspiring the next generation. The competition will be held in aid of the Aktionsgemeinschaft Artenschutz (AGA), which collaborates with the Cheetah Conservation Fund (CCF) to raise more environmental awareness and assist international cheetah conservation projects.

In the eneloop ambassadors’ tour, twelve two-person teams will cross through thirteen locations during twelve weeks to eventually battle for the grand prize online. They will each have to i) travel with an eneloop battery through Europe using “green” methods only, ii) complete three recurring challenges and iii) raise likes on the eneloop ambassadors’ tour Facebook page.

Only the teams that manage to successfully complete the challenges will be invited to upload a team video to the eneloop website and take part in the grand finale. The ambassadors with the most votes win a travel escape for two as well a ticket to an exclusive event in Berlin, where they will hand a cheque of up to €21,000 to AGA on behalf of eneloop. The exact donation amount depends on the total count of page likes (1 like = 1 euro) on the eneloop ambassadors’ tour Facebook page when the twelfth and last team reaches the final handover point on 14 September.

Would you like to lend wildlife a helping hand?
Donate your “Like” on the eneloop ambassadors’ tour Facebook page. Find out more on the green relay race at eneloopambassadorstour.eu.

About Aktionsgemeinschaft Artenschutz (AGA)
Aktionsgemeinschaft Artenschutz (AGA) e.V. (Action Campaign for Endangered Species) is working for the conservation of endangered animal and plant species and their habitats since 1986. AGA operates internationally to protect and preserve nature, to raise environmental awareness and to prevent the destruction of the livelihood of humans, animals and plants. One of its partner organizations is the Cheetah Conservation Fund (CCF), dedicated to save the cheetah in the wild.


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Julie Post Project Manager, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
Julie Post Project Manager, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About APS NV


Advanced Power Solutions (formerly named Panasonic Energy Europe) is one of the leading suppliers of primary batteries in the European market, with a revenue of € 213 million in 2020. Our key products include alkaline, zinc carbon batteries as well as Ni-MH batteries and specialty batteries. We have two manufacturing facilities, one located in Belgium (Tessenderlo) and the other in Poland (Gniezno) which have a combined production volume of more than 1,800 million units in 2020. With a pan-European network, we sell our products in over 50 countries across Europe. For more information, please visit: www.panasonicbatteries.com.

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