eneloop™ puts more energy into its green vision

eneloop™ puts more energy into its green vision

Panasonic increases its support to help preserve the environment

Panasonic Energy Europe will soon close the fourth edition of the eneloop European Photo Challenge. This European contest has been designed to target photographers but also to support environmental charities and organisations. During the contest there are prizes for the photo that receives the most votes and two donations of €5000 to the organisations giving nature a helping hand. 

In doing so Panasonic highlights the importance that the brand places on sustainability, by not just offering superior environmentally friendly products with its rechargeable eneloop batteries, but also by providing financial support to organisations that share its green vision – Panasonic will tell us more about their environmental credentials at photokina, the international trade fair in Cologne. 

In the previous edition of the contest, Natuurpunt was one of the environmental organisations lucky enough to benefit from a 5000 euro donation. The Flemish organisation will use the funds to improve habitats for beavers and otters – two mammals rarely found in Belgium. Panasonic also donated 5000 euros to the WWF Belgium with the money being allocated to the Romanian organisation The Center for the Rehabilitation of Orphan Bear Cubs. All environmental organisations associated with the current contest can be found on our website

‘Summer’ is replaced by ‘Ocean’
The Summer edition of the eneloop European Photo Challenge is coming to an end with the winner to be announced on the 14 October 2016 – the lucky winner will receive a Panasonic HC-VX870-video camera worth 680 euros, a set of eneloop batteries and a smart & quick charger. Find out more about taking part and view the most popular summer photos so far by visiting the website.

The theme of the next edition, which will run from the beginning of October until the end of December, will be ‘Ocean’. The photographer that snaps the Ocean themed photo with the most votes will win a Lumix DMC-FT5 worth 330 euros. The top prize will be handed over in mid-January and full details about the photography contest can be read here.

Green batteries in various shades of blue
eneloop is Panasonic’s ‘green’ rechargeable battery, now available in stunning shades of ‘blue’ in a new limited edition Ocean pack. The batteries can be recharged up to 2100 times, last longer than alkaline batteries and perform better at low temperatures (as low as -20°C). Furthermore they supply energy for longer than traditional Ni-MH batteries. Traditional Ni-MH batteries fail to work once the voltage drops below 1.1 volts, whereas eneloop batteries keep the voltage level over 1,1 volts for a longer time. For photographers who use very high drain equipment, eneloop can therefore be the difference between missing and capturing that perfect shot.

Find out more about our innovations at photokina
Panasonic will soon be exhibiting its green credentials at the photokina trade fair for the photographic and imaging industries – between 20 and 25 September in Cologne (hall 3.2, Konrad Adenauer Saal). The press conference will take place on 19 September 2016 from 12.30 to 1.30 pm. Afterwards, journalists will be given time to ask questions on eneloop, the European Photo Challenge or any other products within the company’s battery range at the Panasonic booth. This world renowned brand was previously shown at the IFA trade fair in Berlin (from 2 to 7 September), where its innovative products were received with enthusiasm from the audience.

Julie Post Project Manager, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About APS NV


Advanced Power Solutions (formerly named Panasonic Energy Europe) is one of the leading suppliers of primary batteries in the European market, with a revenue of € 213 million in 2020. Our key products include alkaline, zinc carbon batteries as well as Ni-MH batteries and specialty batteries. We have two manufacturing facilities, one located in Belgium (Tessenderlo) and the other in Poland (Gniezno) which have a combined production volume of more than 1,800 million units in 2020. With a pan-European network, we sell our products in over 50 countries across Europe. For more information, please visit: www.panasonicbatteries.com.

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