eneloop challenges consumers with European photo contest

eneloop challenges consumers with European photo contest

To make its audience more aware of its eco-friendly recyclable and rechargeable eneloop batteries, Panasonic Energy Europe is organising a photography contest around the themes of sustainability and the environment.

Every year, approximately 300 million batteries are used worldwide, a staggering 90,000 tons of which end up as household waste in Europe alone.

Driven by concern for the future of the environment, Panasonic Energy Europe developed eneloop, a revolutionary rechargeable battery. Not only can the battery be recharged up to 2,100 times, but it is also pre-charged with solar energy, making it immediately usable, and has a low self-discharge rate. The Panasonic eneloop battery offers customers a completely new lifestyle choice: an environmentally friendly battery that offers many economic benefits along with the high power they demand.

Five chances to win
To help raise consumer awareness of eneloop batteries, Panasonic is organising an international photo competition, which began on 1 December 2015 and will end on 31 December 2016. Consumers are challenged to take photos around the theme of sustainability, nature, environment, etc. – to link with the premise of eneloop rechargeable batteries – and upload their best image to a photo gallery. They can share their photo via social media and encourage family and friends to ‘like’ it. The picture with the most ‘likes’ overall per theme wins one of Panasonic’s latest high-tech cameras as well as a set of eneloop rechargeable batteries with CC16 smart & quick charger. The two pictures with the most votes per country (excluding the overall winner) receive a set of eneloop rechargeable batteries with CC16 charger.

There are five separate photography competitions in total, each with a focus on a different ‘green’ theme. The first was ‘ORGANIC’ (think organic farming and kitchen or urban gardening), which was also the inspiration for the latest limited edition eneloop battery. The first contest ended on 2 February 2016. The winning photographer was Hałaburda Andrzej, who walked away with a fantastic Lumix Smart Camera CM1 and a set of ORGANIC limited edition eneloop rechargeable batteries with CC16 charger. The ‘WINTER’ theme currently running started on 3 February 2016 and the winner will be announced on 1 April 2016. They will receive a fabulous Panasonic action cam HX-A1 and 2 sets of eneloop pro rechargeable batteries with CC16 charger. The eneloop pro battery can serve as a muse for this second theme as it is recommended for use in extreme low temperatures (-20°) and for high energy demanding devices, such as photo strobe flashlights.

Interested in taking up the challenge? Upload your best shot via https://photochallenge.panasonic-eneloop.eu.

Julie Post Project Manager, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About Panasonic Energy Europe NV


Panasonic Energy Europe is headquartered in Zellik, near Brussels, in Belgium. The company is part of the Panasonic Corporation, a leading global manufacturer of electronic and electrical goods. Panasonic’s vast and lengthy experience in the consumer electronics field has enabled it to become the largest battery manufacturer in Europe today. The European production facilities are located in Tessenderlo, Belgium, and Gniezno, Poland. Panasonic Energy Europe supplies ‘mobile’ energy solutions to more than thirty European countries. The company’s diverse product range includes rechargeable, zinc-carbon, alkaline and specialty batteries (such as zinc-air, photo lithium, lithium coin, micro alkaline and silver oxide batteries) and chargers. For more information, please visit www.panasonic-batteries.com.


The Panasonic Corporation, based in Osaka, Japan, is a leading global company engaged in the development and manufacture of electronic goods for a wide range of private, trade and industrial uses. In the financial year ending 31 March 2019, Panasonic posted consolidated net sales of around EUR 69.7 billion. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe. Panasonic celebrated its 100th anniversary in 2018. Read more about the company and the Panasonic brand name at www.panasonic.net.

Panasonic Energy Europe NV
Brusselsesteenweg 502
1731 Zellik