eneloop challenges consumers with European photo contest

eneloop challenges consumers with European photo contest

To make its audience more aware of its eco-friendly recyclable and rechargeable eneloop batteries, Panasonic Energy Europe is organising a photography contest around the themes of sustainability and the environment.

Every year, approximately 300 million batteries are used worldwide, a staggering 90,000 tons of which end up as household waste in Europe alone.

Driven by concern for the future of the environment, Panasonic Energy Europe developed eneloop, a revolutionary rechargeable battery. Not only can the battery be recharged up to 2,100 times, but it is also pre-charged with solar energy, making it immediately usable, and has a low self-discharge rate. The Panasonic eneloop battery offers customers a completely new lifestyle choice: an environmentally friendly battery that offers many economic benefits along with the high power they demand.

Five chances to win
To help raise consumer awareness of eneloop batteries, Panasonic is organising an international photo competition, which began on 1 December 2015 and will end on 31 December 2016. Consumers are challenged to take photos around the theme of sustainability, nature, environment, etc. – to link with the premise of eneloop rechargeable batteries – and upload their best image to a photo gallery. They can share their photo via social media and encourage family and friends to ‘like’ it. The picture with the most ‘likes’ overall per theme wins one of Panasonic’s latest high-tech cameras as well as a set of eneloop rechargeable batteries with CC16 smart & quick charger. The two pictures with the most votes per country (excluding the overall winner) receive a set of eneloop rechargeable batteries with CC16 charger.

There are five separate photography competitions in total, each with a focus on a different ‘green’ theme. The first was ‘ORGANIC’ (think organic farming and kitchen or urban gardening), which was also the inspiration for the latest limited edition eneloop battery. The first contest ended on 2 February 2016. The winning photographer was Hałaburda Andrzej, who walked away with a fantastic Lumix Smart Camera CM1 and a set of ORGANIC limited edition eneloop rechargeable batteries with CC16 charger. The ‘WINTER’ theme currently running started on 3 February 2016 and the winner will be announced on 1 April 2016. They will receive a fabulous Panasonic action cam HX-A1 and 2 sets of eneloop pro rechargeable batteries with CC16 charger. The eneloop pro battery can serve as a muse for this second theme as it is recommended for use in extreme low temperatures (-20°) and for high energy demanding devices, such as photo strobe flashlights.

Interested in taking up the challenge? Upload your best shot via https://photochallenge.panasonic-eneloop.eu.

Julie Post Project Manager, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About APS NV


Advanced Power Solutions (formerly named Panasonic Energy Europe) is one of the leading suppliers of primary batteries in the European market, with a revenue of € 213 million in 2020. Our key products include alkaline, zinc carbon batteries as well as Ni-MH batteries and specialty batteries. We have two manufacturing facilities, one located in Belgium (Tessenderlo) and the other in Poland (Gniezno) which have a combined production volume of more than 1,800 million units in 2020. With a pan-European network, we sell our products in over 50 countries across Europe. For more information, please visit: www.panasonicbatteries.com.

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