10 years of Panasonic eneloop

10 years of Panasonic eneloop

Panasonic recently celebrated the 10th anniversary of its eneloop brand. This unique eco-friendly rechargeable battery offers a new lifestyle choice to customers. Today, it ships to over 80 countries and is appreciated by consumers all over the world.

Launched in November 2005, eneloop has revolutionised the consumer-use rechargeable battery segment thanks to its unique features:

  • eneloop batteries can be recharged up to 2,100 times
    One of the most important characteristics of a rechargeable battery is its cycle life; the number of charge/discharge cycles it can withstand without losing capacity. eneloop can be recharged up to 2,100 times, not only making it more economical, but helping reduce the world’s waste pile of batteries.
  • Ready-to-use & low self-discharge
    eneloop batteries are delivered pre-charged using solar power, making them immediately useable after purchase, like primary batteries. They also have a low self-discharge rate. While other non-ready-to-use rechargeable batteries lose their charge over time, Panasonic’s proprietary eneloop technology means its batteries maintain 70% capacity even after 10 years of storage.
  • Longer lasting than primary batteries
    Many applications switch off or indicate low battery when voltage is lower than 1.1 volts. A traditional primary battery continuously loses voltage and reaches this critical level very quickly. eneloop batteries keep the voltage level over 1.1 volts for a long time, only falling below just before they are empty
  • High performance even at low temperatures
    Contrary to primary batteries, eneloop batteries keep a high voltage at low temperatures and can even maintain a low self-discharge rate in temperatures as low as -20ºC.

Combining the pluses
eneloop is a revolutionary rechargeable battery that can be used as easily as a primary battery, and reused simply by recharging it. It brings together the advantages of both types of batteries, while also saving resources. It’s part of the reason that Panasonic was ranked in the top five of Best Global Green Brands in 2014.

Product range
Alongside standard eneloop batteries, Panasonic also offers eneloop pro and lite:

  • eneloop pro have a higher capacity and are therefore the perfect choice for high energy-consuming devices such as photo strobe flash lights, wireless keyboards, mice, game controllers and household devices.
  • eneloop lite can be recharged up to 3,000 times, making these batteries ideal for low to medium power consumption devices, such as DECT phones and remote controls. 

10th Anniversary
To celebrate eneloop’s 10th anniversary, Panasonic has launched a special campaign with activities happening across Europe, including a revamped website in 13 languages, a drawing competition and several spectacular events. Also currently running is an International photo challenge around the theme of sustainability and the environment. Visit https://photochallenge.panasonic-eneloop.eu/en for more details.

Julie Post Project Manager, ARK Communicatie
Vicky Raman Brand Marketing Manager, Panasonic Energy Europe NV
About Panasonic Energy Europe NV


Panasonic Energy Europe is headquartered in Zellik, near Brussels, in Belgium. The company is part of the Panasonic Corporation, a leading global manufacturer of electronic and electrical goods. Panasonic’s vast and lengthy experience in the consumer electronics field has enabled it to become the largest battery manufacturer in Europe today. The European production facilities are located in Tessenderlo, Belgium, and Gniezno, Poland. Panasonic Energy Europe supplies ‘mobile’ energy solutions to more than thirty European countries. The company’s diverse product range includes rechargeable, zinc-carbon, alkaline and specialty batteries (such as zinc-air, photo lithium, lithium coin, micro alkaline and silver oxide batteries) and chargers. For more information, please visit www.panasonic-batteries.com.


The Panasonic Corporation, based in Osaka, Japan, is a leading global company engaged in the development and manufacture of electronic goods for a wide range of private, trade and industrial uses. In the financial year ending 31 March 2019, Panasonic posted consolidated net sales of around EUR 69.7 billion. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe. Panasonic celebrated its 100th anniversary in 2018. Read more about the company and the Panasonic brand name at www.panasonic.net.

Panasonic Energy Europe NV
Brusselsesteenweg 502
1731 Zellik